Creating artfull, a platform to bridge the gap between artists and art lovers, has long been a dream of mine.
Living in Joburg, I noticed that many of my friends were living with empty walls in their homes, despite Joburg being home to many amazing artists. At the same time, I recognised that many of these artists were struggling to find a wider audience for their work. I saw a gap in the market to connect artists with potential buyers who wanted to start an art collection but didn’t know where to start.
I realised that there was a much-needed dialogue between art lovers and artists that was missing. There is so much power in hearing directly from an artist about their work and their perspective on the world. So, I started The Art Talks, which was a series of events held in art galleries, cool urban studios or artist’s studios, where artists and art lovers could connect in a fun, relaxed social environment.
The Art Talks was the beginning, but I felt there was a way to reach more people and make it easier to start collecting contemporary art. This is where the idea of artfull was born - an online platform to showcase, educate, collaborate and empower a new generation of art collectors through digital content, strategic partnerships, advisory services and events.
Digital technology allows us to democratise art. Artists can share their stories with a wider audience, and more people can discover, explore and buy their work